Customer Stories

Customer Stories

Case Study

Optimizing Mobile App Experience with Scalable and Flexible Solutions

Optimizing Mobile App Experience with Scalable and Flexible Solutions

Optimizing Mobile App Experience with Scalable and Flexible Solutions

As Singapore’s first Mobile Virtual Network Operator (MVNO) to offer a full-service mobile network experience, the company has expanded its presence across six countries, including Japan, Australia, Mexico, Indonesia, Pakistan, and Singapore.

As Singapore’s first Mobile Virtual Network Operator (MVNO) to offer a full-service mobile network experience, the company has expanded its presence across six countries, including Japan, Australia, Mexico, Indonesia, Pakistan, and Singapore.

The company faced the challenge of managing individual codebases for mobile apps across six different markets, leading to increased development efforts and maintenance complexity. Introducing new feature integrations across multiple regions while ensuring seamless user experiences required a scalable and efficient approach. Additionally, providing on-call production support and maintaining mobile app functionality for six countries demanded a robust and responsive support system. To streamline operations, the company needed a common codebase with country-specific branding while still maintaining separate apps on the App Store and Play Store for each region.

The Josh Edge

Leveraging our expertise in scalable mobile solutions, we worked with the company to streamline app development, enhance user experience, and improve operational efficiency. Here’s what we implemented:

Backend-Driven UI Support: Enabled a dynamic user interface for seamless onboarding and login journeys, along with localization and push notification support for region-specific experiences.

Integrated Customer Support and Payments: Implemented Zendesk articles and live chat with agents for real-time support, along with a secure payment gateway integration to facilitate smooth transactions.

Flexible Plan Management: Introduced features like Boost, Add-ons, Family Plans, and Port-In/Port-Out flows, providing users with greater control over their mobile plans and improving overall service flexibility.

Deliver Real Value

Enhanced App Performance and Usability: Optimized the mobile app for smoother functionality, ensuring a seamless user experience across all six markets.

Efficient Update Management: Reduced the need for frequent app releases by implementing backend-driven UI, allowing minor changes to be deployed without requiring app store updates.

Technology

Technology

Technology

Modernization

Enhanced User Experience

Enterprise