With a sharp contrast to the age of computerization, today in the digital era, implementing and managing changes in business models and ecosystems is exponentially more complex. At such a juncture when the efficacy of conventional approaches to digital transformation is all but diminished, Digital Enterprise Architecture (Digital EA) is a savior. Yielding more enhanced insights of all forces involved, it helps create a comprehensive digital transformation strategy that yields accurate decisions. All of these decisions can be mapped to five key areas of digital transformation.
A digital transformation strategy:
- Helps fully reorient the business while focusing on customer experience
- Enables businesses to leverage valuable, result-oriented technologies
What Are the 5 Key Areas of Digital Transformation?
- Leadership and culture
- Workforce enablement
- Customer experience
- Operating model
- Information management
Leadership and Culture
An effective digital transformation calls for the leadership to promote a digital culture across the organization. The endeavor includes enhancement of the business ecosystem’s insights and the adoption of innovation, not only as organizational culture, but as a business model in itself.
A digital culture:
- Stimulates an external orientation, as opposed to internal
- Values delegation more than control
- Emphasizes bold innovation, not cautionary stagnation
- Promotes action over planning
- Prizes collaboration instead of individual effort
Further, it is your organization’s leadership that determines what the primary purpose, product line and targeted client base should be. Leaders must be absolutely clear on their parameters before creating the digital transformation, so that expensive mistakes may be avoided in the last phases of the process.
An organization’s most valuable resource, as it has always been, is its workforce. Along with talent and skills management, optimization of the workforce’s productivity and adaptability in the digital workplace warrants the continual development of competencies. Organizations must foster an enterprise-wide culture of learning, opting for the right digital resources for each specific business goal.
New technologies and modern customer needs have evolved the points of interaction with the customer. As organizations adopt fully digital solutions for customer on-boarding and service, the need for evolving internal organizational processes along with them has surfaced. Where various departments related to the customer’s experience have so far operated in silos, they must now design fully digital processes that encompass the entire customer journey. Digital EA implementation further calls for digital processes that ultimately enhance the customer’s overall experience.
The efficacy of an organization’s operations largely rests on the management of key operations like governance, risk and compliance (GRC). Businesses must tap into digitally connected products, services, and assets to make these operations more reliable and responsive. The leadership must also look into the use of the Agile method to plan and govern, while placing value in channeling funds to key digital initiatives across the enterprise.
When it comes to any transformational process, including but not limited to Digital Transformation, the Agile methodology has proven to be highly useful to make sure that your Development, IT, and Business teams are all aligned with each other and working together to realize your vision.
To provide an elevated customer experience, organizations need to be able to glean strategic insights into their customers, markets, transactions, and a wealth of other data points. This treasure trove of information, in concert with big data analytics technologies. Can make way for newer revenue streams and more informed business decisions. Organizations must hence focus on the proper management of data. Such that it is integrate across all sources and, by all means, is consistent. An information architecture acting as a part of a holistic Digital EA can work wonders towards this goal.
The Next Step
More than the mere installation of new technology, true Digital Transformation requires a complete realignment of your business. For you to be able to enjoy the benefits of such a transformation. The comprehensive digital transformation of your organization necessitates the strengthening of the above-mentioned five key areas that are disrupted by digital evolution.
By addressing these areas, you will empower your organization to make more precise operational changes towards proven business needs, make better business decisions based on actual data, ultimately achieving more with less time and resources.
Reach out to us to chalk out your path towards true Digital Transformation.