The Next Frontier of Shopping: AR and VR in the Retail Landscape
The AR/VR market in the retail industry is projected to reach USD 1.6 billion by 2025. Augmented reality (AR) and virtual reality (VR) are need-of-the-hour solutions in the fast-paced world of retail. And as retailers look for innovative ways to engage customers and stand out in a congested market, these immersive technologies have gained popularity, …
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